We created a Data-First Marketing Maturity Model along with a self-assessment in the book that is intended to give the reader an idea of where their marketing team falls along the maturity spectrum. Just a note that we don’t expect all organizations to achieve the Master Stage, depending on individual company goals and priorities. Instead, most organizations who embrace data-first marketing will likely aim for Advanced and end up in Competent, with some aspects of Advanced. Click to Take Our Online Self-Assessment.
Data Maturity Model
This is a shorter form of the assessment found in the Data-First Marketing book. Answer all questions to the best of your ability for a quick idea of where your marketing team falls.