
IT'S TIME TO MAKE
MARKETING COUNT.
MARKETING COUNT.
The most important skill in marketing today is the ability to deal with data.
Data is what marketers use to:
Data is what marketers use to:
- improve the efficiency and performance of their campaigns
- create buyer personas that hone content and advertising targeting
- show the C-suite the quantifiable value of how Marketing contributes to the company's goals and bottom line
"This is the book I wish I had back when I was trying to
communicate with the sales VP. But more than that, this is the book that would have gotten me speaking the language of the CFO and the CEO and the board of directors."
—David Meerman Scott, author of The New Rules of Marketing and PR
Get Your Copy of Data-First Marketing Here
What Is Data-First Marketing?
data-first marketing [da•ta/ferst/markediNG] A new marketing strategy that focuses on intelligently utilizing the vast amount of marketing data available from the rapid growth and adoption of marketing technology in order to create true competitive advantage in any industry.
In the book, Janet and Julia write about:
- Why data and analytics are so important to Marketing and the business today
- Why more marketers are not currently doing more with data
- How to start the data-first marketing transformation of your own organization
- How to produce reports and graphs using the KPIs that matter to the CEO and the business
- And much much more
Who Is This For?
For Marketers
from the leadership that will drive the change to the
staffers who will embody it, Data-First Marketing
provides the what, how and why
from the leadership that will drive the change to the
staffers who will embody it, Data-First Marketing
provides the what, how and why
For CEOs and business leaders
to understand what your marketing organization
can be and should be to help the business
create competitive advantage
to understand what your marketing organization
can be and should be to help the business
create competitive advantage
Want to get started?
Complete a quick assessment to see where your organization fails
on the Data-First Marketing Maturity Model or
get a customized assessment and roadmap for your marketing organization.
on the Data-First Marketing Maturity Model or
get a customized assessment and roadmap for your marketing organization.