Front-Page - Data-First Marketing

IT'S TIME TO MAKE
MARKETING COUNT.

The most important skill in marketing today is the ability to deal with data.
Data is what marketers use to:

improve the efficiency and performance of their campaigns
create buyer personas that hone content and advertising targeting
show the C-suite the quantifiable value of how Marketing contributes to the company's goals and bottom line

Yet most marketers still don’t deal in data, or if they do it’s only peripherally. It’s a huge gap that requires a fundamental shift for the Marketing function from the CMO to the staffer. And that’s where data-first marketing comes in.

"This is the book I wish I had back when I was trying to

communicate with the sales VP. But more than that, this is the book that would have gotten me speaking the language of the CFO and the CEO and the board of directors."

—David Meerman Scott, author of The New Rules of Marketing and PR

Get Your Copy of Data-First Marketing Here

What Is Data-First Marketing?

data-first marketing [da•ta/ferst/markediNG] A new marketing strategy that focuses on intelligently utilizing the vast amount of marketing data available from the rapid growth and adoption of marketing technology in order to create true competitive advantage in any industry.

In the book, Janet and Julia write about:

Why data and analytics are so important to Marketing and the business today
Why more marketers are not currently doing more with data
How to start the data-first marketing transformation of your own organization
How to produce reports and graphs using the KPIs that matter to the CEO and the business
And much much more

Who Is This For?

For Marketers
from the leadership that will drive the change to the
staffers who will embody it, Data-First Marketing
provides the what, how and why

For CEOs and business leaders
to understand what your marketing organization
can be and should be to help the business
create competitive advantage

Want to get started?

Complete a quick assessment to see where your organization fails
on the Data-First Marketing Maturity Model or
get a customized assessment and roadmap for your marketing organization.

This is the book I wish I had back when I was trying to communicate with the sales VP. But more than that, this is the book that would have gotten me speaking the language of the CFO and the CEO and the board of directors."

—David Meerman Scott, author of The New Rules of Marketing and PR

As a CEO I oftentimes wonder what my marketing team actually does, whether they are worth what we pay them or whether or not they should have a seat at the table when setting company strategy? Data-First Marketing helped me answer many of my questions and helped me create a framework and a mindset that I can use to hold my team accountable.”

—Rob Masri, Executive Chairman & CEO at Sport Life

I love Data-First Marketing. Throughout my 35-year career as an executive of several technology companies, I always struggle to educate my marketing staff on the need to collect and analyze the right data in support of the company’s investments and growth strategy. This book is THE ideal resource for it. I strongly recommend this book to any CEO trying to build a highly driven marketing approach to their strategy.”

—John Hassoun, VT Group CEO

Data-First Marketing is like Personal Training for you and your Marketing team. Your programs will emerge brawny, strong, buff… and fit to defend themselves from any doubters, haters, bullies who doubt Marketing’s true value.”

—Ann Handley, WSJ bestselling author of Everybody Writes and Chief Content Officer of MarketingProfs

If the marketing department is going to have a seat at the executive table to influence business strategy, there must be a focus on data-driven techniques and correct attribution. In Data-First Marketing, Janet and Julia validate and reaffirm the importance of value metrics above vanity metrics and provide marketers with clear and actionable steps to incorporate and measure business metrics from the beginning and throughout their campaigns.”

—Zenda Sims, Vice President of Marketing, GetWellNetwork

Janet and Julia merge their passions, talents, and experiences by taking you on a journey of how successful data-driven marketing strategies can radically transform organizations. Data-first Marketing is THE essential marketing analytics book if you need actionable recommendations and a time-tested framework to develop, execute, and measure campaigns.”

—Dr. Theresa B. Clarke, Academic Unit Head and Professor of Marketing, James Madison University

I am a data guy. Period. I have built three companies all based on using data as our primary guideline to success. Janet and Julia have provided one of the best guides to implementing the systems needed and using the resulting data to profitably grow any business. Data-First!”

—Arnie Kuenn, author of Content Marketing Works: 8 Steps to Transform Your Business and Accelerate!

A detailed guide to unlocking the full value of your company's marketing data! Written by industry veterans, this book is a must-read for online marketers at agencies and within companies."

—Tim Ash, Bestselling author of Unleash Your Primal Brain and Landing Page Optimization, CEO of TimAsh.com

IT'S TIME

TO MAKE MARKETING
COUNT.

The most important skill in marketing today is the ability to deal with data. Data is what marketers use to:

improve the efficiency and performance of their campaigns
create buyer personas that hone content and advertising targeting
show the C-suite the quantifiable value of how Marketing contributes to the company's goals and bottom line

—David Meerman Scott, author of The New Rules of Marketing and PR

Get Your Copy of Data-First Marketing Here

What Is Data-First Marketing?

data-first marketing

[da•ta/ferst/markediNG]

A new marketing strategy that focuses on intelligently utilizing the vast amount of marketing data available from the rapid growth and adoption of marketing technology in order to create true competitive advantage in any industry.

In the book, Janet and Julia write about:

Why data and analytics are so important to Marketing and the business today
Why more marketers are not currently doing more with data
How to start the data-first marketing transformation of your own organization
How to produce reports and graphs using the KPIs that matter to the CEO and the business
And much much more

Who Is This For?

For Marketers

from the leadership that will drive the change to the staffers who will embody it, Data-First Marketing provides the what, how and why

For CEOs and business leaders

to understand what your marketing organization can be and should be to help the business create competitive advantage

Want to get started?

Complete a quick assessment to see where your organization fails on the Data-First Marketing Maturity Model or get a customized assessment and roadmap for your marketing organization.

This is the book that would have gotten me speaking the language of the CFO and the CEO and the board of directors."

—David Meerman Scott, author of The New Rules of Marketing and PR

—Rob Masri, Executive Chairman & CEO at Sport Life

—John Hassoun, VT Group CEO

—Ann Handley, WSJ bestselling author of Everybody Writes and Chief Content Officer of MarketingProfs

—Zenda Sims, Vice President of Marketing, GetWellNetwork

—Dr. Theresa B. Clarke, Academic Unit Head and Professor of Marketing, James Madison University

—Arnie Kuenn, author of Content Marketing Works: 8 Steps to Transform Your Business and Accelerate!

A detailed guide to unlocking the full value of your company's marketing data! Written by industry veterans, this book is a must-read for online marketers at agencies and within companies."

—Tim Ash, Bestselling author of Unleash Your Primal Brain and Landing Page Optimization, CEO of TimAsh.com